Beaphar Parasite Prevention – “Not a Single Worry, Wherever You Go”.

Beaphar Parasite Prevention – “Not a Single Worry, Wherever You Go”

2022 – We wanted to develop a campaign suitable for Beaphars’ entire range of parasite prevention products, rather than focusing on one specific product. An additional challenge: Beaphar operates in various countries worldwide. We therefore had to consider not only cultural differences but also the different retail positions, so that each country could offer the parasite prevention product most relevant to that country.

In my role as Global Brand & Marketing Manager, I was the project leader from client side. Together with agency June20, I created a strategy that covered Beaphar’s entire range of parasite prevention products, ensuring relevance across multiple countries and retail environments. My role encompassed online advertising, media planning, campaign strategy, campaign production, and creative direction, guiding the project from concept to execution.

Campaign Insight

When pets are protected against parasites such as fleas and ticks, owners can let them roam freely without worry. Tall grass, shrubs, trees, or other dogs’ fur no longer pose a risk. This freedom and peace of mind formed the basis of the campaign: “Not a single worry, wherever you go.”

 Watch the campaign video: https://www.youtube.com/watch?v=NjDod2tN51U

Creative Direction & Storyline

We developed a universal storyline that worked for all Beaphar parasite prevention products. The video shows a dog running free in nature, supported by a romantic, film‑like atmosphere and a deliberately cheesy soundtrack. This dual‑layered approach captivated some viewers emotionally while entertaining others with humor. Filming took place in a nature park near Barcelona, perfectly evoking the warm, summery atmosphere associated with parasite season.

Campaign Strategy & Execution

The campaign was structured in two phases:

International Rollout

The campaign ran across 11 countries: the Netherlands, Belgium, France, the UK, Spain, Germany, Norway, Hungary, Czech Republic, Bulgaria, and Poland. Each market was tailored to local cultural nuances and retail positions, ensuring maximum relevance and impact.

Results & Success

This was a highly successful campaign, generating millions of views and thousands of click‑throughs to e‑tailer landing pages. By combining integrated media planning, creative storytelling, and precise campaign management, we strengthened Beaphar’s international brand presence and delivered measurable business results.

Credits

Project lead & Campaign direction: Marlies Nijmeijer

Agency: Gutzandglory/ June20

Film & Photography Production Cy: De Machine

Photographer: Pieter Neirynck

Sources: https://pub.be/nl/gutzandglory-zorgeloos-tegen-parasieten-voor-beaphar/